goal:
Bring people to a show (online or offline)

objectives:
bums on seats, eyes on screens, ticket revenue

challenges:

• Low awareness of talent/artist
• Low disposable income audience
• High competition within ‘things to do’ category
• Low understanding of venue/platform nuances (will i even be able to see? where is the venue again?
• Varying interest across different regions/cities on tour
• And many many more

roosen’s experience:

• sydney kings basketball team (AEG Ogden, 2017 – 2020) | Social media management, media planning, biddable media activation (paid search, display, paid social), offline media buying (ooh, radio, print)
  • 2019/20 season saw the highest season attendance to date (140k+) link

• ed sheeran – AU + NZ ‘divide’ tour (Frontier Touring, 2018) | Media planning, biddable media activation (paid search, paid social), offline media buying (print, radio)
  • most tickets sold for any AU/NZ tour to date (1m+) link

• florence + the machine – AU + NZ ‘high as hope’ tour (Chugg Entertainment/Laneway Presentes, 2018) | New tech development (messenger bot), biddable media activation (paid social)
  • launch of first-of-its-kind ticket on sale reminder system for punters using proprietary tech and Facebook Messenger link

• underbelly boulevard – theatre, bar & restaurant in Soho, London UK (2023/24) | Venue GTM approach, ticketing strategy, paid media planning, online and print design, video editing, social media management, biddable media activation (paid social, paid search), PR planning

• tropfest – australian short film festival
• no limit boxing – australia’s leading boxing promoter
• (adrian) bohm presents – australian comedy promoter
• and many many more

Do you need help selling tickets for a show?
Do you need help with tech innovation for entertainment marketing?
Do you need help with design services?