objective:
Increase brand awareness for Bulldog Skincare among men aged 18-34

approach to brief:
– Design proprietary tool to forecast uplift in awareness from different media plan scenarios using 1PD and media effectiveness measures from Nielsen. How can we be sure we’re suggesting the best possible plan and how do we then measure success?
– Identify best time periods for major campaign activity based on competitor buzz, consumer behaviours and sales calendar. When is it best to spend media budget to raise awareness?
– Select media channels that effectively execute specific, and complementary, roles to achieve the media objective. What media channels would work together best to raise brand awareness?

results:
– Continued media planning & buying relationship with Bulldog Skincare from 2020 – 2023
– Marked increases in brand awareness following periods of brand campaign activity.

Do you need help increasing your brand’s awareness?
Do you need help forecasting media effectiveness?
Do you need help growing your skincare brand?