brief:
Increase sales of LEON breakfasts by 4% YoY

approach to brief:
1) Understand LEON’s market position and therefore where our efforts should be focused. What should we be trying to do with our media spend?

2) Research into the UK’s breakfast habits and identify opportunities. What opportunities can LEON tap into to increase breakfast sales?

3) Allocate media spend to media channel & tactics that capitalise on the market & audience opportunity. What media addresses the business challenge and how can we get the most from it?

results:
9% growth in breakfast sales YoY

Growth in ‘breakfast’ as a proportion of total business sales.

roosen involvement:
– Media strategy & planning lead
– OOH buying & supplier liason
– Client services & project manager

Do you need help with media strategy & planning?
Do you need help with OOH buying?
Do you need help with project management?